The Kpop market has been extremely succesful for many years due to their clever cross-cultural marketing strategies they are able to get extend their success overseas to the american music market.
Social media marketing is used in all ways possible. The groups of singers usually each have instagrams and twitters as well as the youtube page for their music videos. These singers have social media management teams that help them update their status on each site constantly that are usually in english because they want to make sure american fans can read it.
Kpop has also been spreading to the US through a comcast channel from a Korean media company called Mnet. The channel is in english but it shows Korean dramas and music videos and videos about Korea. This is the perfect way to promote Korean culture and spread to a wider audience. Mnet is also made available on youtube for people that don't have Comcast can still view the videos. They also interview the singers so the fans are able to watch and more people can learn about new Korean artists. This is a great way to spread their culture to new places. Anyone is able to view these videos on Youtube. Youtube is the best website for spreading the popularity of Korean artists.
Korean companies have been trying to make it big in the US for years. Their first breakthrough into the American music market was with Gangnam Style by Psy. The music video was uploaded on YouTube and allowed people to share it easily so it got to
Recently artists like G-dragon and CL from girl group 2NE1 are becomig popular in the US. Each have collaborated with artist like Missy Elliot and Skrilled to become more well known in the US.
I do agree on the Korean Pop market, they are very strategic when it comes to marketing. Even though their strategies seem to be very similar to the ones used in the US they do have their differences the way everything is set up. I would've liked to see more of these differences within your post along with your opinion on it. For the post in general, this is a very interesting topic to bring up, but your argument is a bit unclear. Other than that I feel like you did a good job explaining it.
ReplyDelete