KKBOX is a streaming music service based in Taiwan that offers streaming music services in six Asian markets: Taiwan, Japan, Hong Kong, Singapore, Malaysia, and Thailand. They currently have 500 international and local music labels that allow it to stream over 10 million tracks.
Users pay $4.50 each month to access the extensive music library on their computors and mobile devices.
"In addition to its streaming music services, KKBOX also publishes a montly print magazine about music and holds an annual music awards show in Taiwan."
The magazine is a great way to promote the artists on their streaming site. They include many interviews on their magazine so people can read about new, popular artists and see what they are like.
"KKBOX previously told TechCrunch that its competitive advantage against Western competitors like Spotify is its ability to strike deals with local music labels, which take a 70 percent to 85 percent market share over Western labels, as well as localized features like rolling karaoke-style lyrics and in-app chats and events with artists."
They are confident that they will continue to be more popular than competing music streaming service, Spotify, because they know more about asian music listeners and their cultures, as well as their knowledge of asian business models.
KKBOX is currently the largest digital music
service in China and is continuing to grow at a steady pace. They are hoping to explore new markets such as Austrailia and the US in the future as they gain popularity.
This music streaming service is great way to promote local artists in Asia, not only through streaming but also through print with their official magazine. This way more people can become exposed do different artists and styles of music that they can listen to on the site. This site helps local artists gain a larger audience and become well known. The magazine is a great idea because music lovers can read about their favorite artists on the magazine as well as stream music online.
This music streaming service is great way to promote local artists in Asia, not only through streaming but also through print with their official magazine. This way more people can become exposed do different artists and styles of music that they can listen to on the site. This site helps local artists gain a larger audience and become well known. The magazine is a great idea because music lovers can read about their favorite artists on the magazine as well as stream music online.
More on KKBOX:
http://www.taipeitimes.com/News/biz/archives/2013/10/14/2003574435
No comments:
Post a Comment