Marketing with Stromae

Belgian, Rwandan singer Paul Van Haver, otherwise known as Stromae, has gained a lot of popularity throughout Europe and is becoming increasingly well known in the U.S. He has collaborated with popular artists like Kanye West, Will.i.am, and Angel Haze which have helped him gain exposure.  His music, filled with a Euro-dance sound has transcended language barriers with its powerful beat.
Some may wonder, why has Stromae gained such widespread popularity? His strong visual and creative voice are eminent in his videos and photos which help appeal to larger audiences. His youtube videos have an original style combined with unusual dance moves that linger in people's minds.

With his powerful creative voice, Stromae has created a clothing line called Mosaert that sells items like cardigans, socks, and polos with his signature style and isometric design. He promotes his clothing by wearing them in music videos like Papaoutai and Tous Le Mêmes, as well as wearing them when he performs live.

His internet presence on twitter allows him to promote his album, music videos and tours and also helps to keep fans updated.

In the last 12 months, Stromae has appeared on the covers of numerous magazines, from the French cultural bibles Télérama and Inrockuptibles to Elle. Stromae's physique is part of his appeal and a small army of image advisers is working hard on it.
The Guardian

language is no barrier. What matters is the music, and how you deliver it.

http://m.france24.com/en/20140228-belgian-maestro-stromae-anglo-music-market/

http://www.theguardian.com/music/2013/oct/27/belgian-rapper-stromae-eurozone-disaffected-youth

http://www.nytimes.com/2013/10/15/arts/15iht-stromae15.html?pagewanted=all&_r=1&

http://wheresthesausage.typepad.com/my_weblog/2014/12/guest-post-from-anne-charbonneau-managing-parter-based-in-amsterdam-last-night-i-went-to-see-stromae-live-in-amsterdam.html