Many music consumers that live in Japan prefer to purchase their music digitally. Instead of going to the store to putchase CDs some choose to quickly download it on their technological devices.
"Today, consumers do not visit a physical store to purchase music—instead they use their mobile phones, smartphones, tablets, computers, and other portable devices to buy CD's, digital content and music subscription services." Even though many people buy music online it's important to sell physical CDs to promote the artist and get press. By presenting CDs in a creative way and adding extra items to them, like a poster with stickers, can increase the sales of an album. "A unique, value-added product may even sway consumers to pay more for a full physical album rather than just a single song download." It is important to have a balance between physical and digital sales. Many consumers in asia buy CDs but digital sales have been increasing. In 2011 80% of downloads were made on mobile devices.
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ReplyDeleteThe observation the article made about the quickly changing music market is stimulating, but it seemed more of a global movement than specifically Japanese. Also, I would have liked to hear about your reflection towards this technological change in market.
ReplyDeleteThe quote was very well selected but the last statistics about mobile devices should have been implemented earlier in the post and talked about more. The reflection was more like an in-depth summary rather than a reflection.
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