Lindvell presents some information regarding the success and increased distribution of Korean Pop Music in this article. An important trend that was found was the surprising escalation of the sales of physical CD copies. This can be accounted to one solely Korean trend. " the fact that K-Pop music companies, the biggest being SM Entertainment, don’t release them in ordinary CD cases; they are all produced in glossy luxury packaging." An important part of the success is definitely the packaging as seen though the statistics. Physical CD sales are seventy-four percent of all the music revenue.
Japan also participates in this distribution method where they make CDs that include multiple extra things that don't come with a digital download. The article states, "Japanese companies sell CD singles bundled with promotional content, such as photos and tickets for handshake events. You don’t get that with a digital download." CD sales increase when these companies take successful groups and replicate albums but in different languages. This can be seen for example with the K-pop group TVXQ who sells albums in Korean, Japanese and Chinese.
Overall, getting creative with CD packaging can cause a dramatic increase in music sales.
URL:
http://www.digitalmusicnews.com/permalink/2013/04/10/kpopjpop
Article Title:
How K-Pop & J-Pop Are Saving Physical Music Sales... - Digital Music News
Website Title:
Digital Music News How KPop JPop Are Saving Physical Music Sales Comments
Publisher/Sponsor: Helienne Lindvall
Publication Date: Wednesday, April 10, 2013
I think its interesting to find that artists now have to cram their CD's with things that will persuade the listener to make the purchase. The trend of buying physical hard copies from the artists is quickly dying out and these are the measures that the artists have to make in order to maintain themselves. Your article states that CD sales are currently at 74% of the music revenue and I wonder where it would be if the CD only contained the songs and no sort of incentive. Great article.
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